<{span} class='main-title entry-title'>Positioning

Positioning determines Business Logic

Positioning is the secret behind big, long-term business success.

It enables you to grow your business and profits twice as fast as your competitors can and differentiates your business without offering a better price (only). Positioning determines your business logic, strategy, processes, commercialization and delivers the credentials for a great story you tell, why customers want your offer.

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Positioning is the key for uniqueness.

Without differentiation, no clear Positioning. Without Positioning no uniqueness – and reduced chance to survive. Without Differentiation products and brands become boring, turn to placeholders and become commodities offered for a better price.
Price wars are the result of imitation, and a lack of differentiation from competition. Each and everything can be differentiated, as Ted Levitt the late editor in chief from Harvard Business Review said. There is no such thing as a Commodity!

Jack Trout, the father of modern Positioning introduces the outside in approach to strategy called Positioning. It’s about a free position in the customer’s mind. Today Positioning is the reference for business- logic how to create, deliver and capture value for customers and the company.

Positioning - Jack Trout

Jack Trout

is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, (updated in the 20th Anniversary edition), The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie’s Wisdom, and Trout on Strategy. Following the Second Edition of Differentiate or Die, he wrote In Search of the Obvious. The Antidote for Today’s Marketing Mess. His most recent book is Repositioning. Marketing in an era of competition, change and crisis.
Positioning – The Battle for the Mind, 1981 and Differentiate or Die, 1999 are among the best 100 Business Books of all time.

Recognized as one of the world’s foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations and his worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

Together with Jack Trout and other talented consultants in 20 countries, Lorenz Wied has established the World’s largest Differentiation Lab to learn from what works and what does not work long-term.
Lorenz Wied and Jack Trout are working together since almost 20 years.

www.troutandpartners.com

Positioning – My References – Positioning

Positioning Referenz - AMA mit Mag. Lorenz Wied, MBA
Positioning Referenz - Trevira mit Mag. Lorenz Wied, MBA
Positioning Referenz - Maresi mit Mag. Lorenz Wied, MBA
Positioning Referenz - Gössl mit Mag. Lorenz Wied, MBA
Positioning Referenz - Voestalpine mit Mag. Lorenz Wied, MBA
Positioning Referenz - INFRANORM mit Mag. Lorenz Wied, MBA
Positioning Referenz - Loipersdorf mit Mag. Lorenz Wied, MBA
Positioning Referenz - Therme Geinberg mit Mag. Lorenz Wied, MBA
Positioning Referenz - Caritas mit Mag. Lorenz Wied, MBA
Positioning Referenz - BMW FJ mit Mag. Lorenz Wied, MBA
Positioning Referenz - Adidas mit Mag. Lorenz Wied, MBA
Positioning Referenz - Kaspersky mit Mag. Lorenz Wied, MBA
Positioning Referenz - Wirtschaftsblatt mit Mag. Lorenz Wied, MBA
Positioning Referenz - Styria mit Mag. Lorenz Wied, MBA
Positioning Referenz - RZB mit Mag. Lorenz Wied, MBA
Positioning Referenz - RHI mit Mag. Lorenz Wied, MBA
Positioning Referenz - MIBA mit Mag. Lorenz Wied, MBA
Positioning Referenz - Lenzing mit Mag. Lorenz Wied, MBA
Positioning Referenz - KPMG mit Mag. Lorenz Wied, MBA
Positioning Referenz - Kinderhotels mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Poloplast, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Pöttinger, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Plant for the Planet, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Willi Opitz, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz ÖAMTC, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Nah&Frisch, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Morandell, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz MAM, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Loos International, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Leykam, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Leitl, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Kommunalkredit, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Kelheim Fibres, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Kapfenberg Sport Industrie Leben, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz KABA, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Interspar, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz IHG, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Hoval, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz HASCH & PARTNER, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Guschlbauer, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Zorlu, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Wasserbauer, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Vivatis, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz VEDA, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Unimarkt, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Trotec, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Trodat, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Thalia, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Steirerkraft, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz SSM, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz SKIDATA, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz SFG, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Semperit, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Science Park, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Sanetta, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Salinen Austria, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz International, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Poly-Clip, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Doka, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Fischer, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Faro, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Faberlic, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Evonik, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Edenred, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Boehringer, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Accor, Positioning mit Mag. Lorenz Wied, MBA
Referenzen - Referenz Bayer Schering Pharma, Positioning mit Mag. Lorenz Wied, MBA

Contact me

I look forward to a request about positioning.

Kontakt Positioning

Mag. Lorenz Wied MBA
Specialist in Positioning