<{span} class='main-title entry-title'>Disruptive Differentiation

Disruptive Differentiation

Don’t Imitate Differentiate & Innovate!

„It takes 20 years to build a reputation and five minutes to ruin it.“

Warren Buffett

You have the opportunity to win a new customer and have 30 seconds to tell your story why he should buy from you. Time is running . . .15, 14, 13, seconds . . what’s your story?
Most businesses need to change to survive in the 21st century. Every aspect of your business is at disposal, including your business logics. One exception – your core competence. Everything else is up for change.
Disruptive Differentiation has a strong focus on the entire business logic, which follows a differentiating, strategic positioning. This complies three premises.

Purpose / Disruptive Differentiation

Why should a customer buy, what are your beliefs, how do you think? What are your Vision and your Mission driving the Positioning.

People / Disruptive Differentiation

Do you create an Entrepreneurship culture and offer a challenging work environment? How do you lead people?

Planet / Disruptive Differentiation

The business world today is more exposed to environmental responsibility. What is your environmental strategy and responsibility for climate protection and the future for our children?

We are convinced that companies and brands fulfill their role in business and society, when the positioning of the company, the people in and around the company and the environment at large are in harmony. What Position you want to own in regards to responsibility for people in the company, for partners, the environment and society will be more influential for your strategy than shareholder value and growth.

„Positioning is the starting point for your planning & Marketing Strategy.“

Jack Trout

The Quintessence of success of a disruptive Differentiation

What is your differentiating Position? What is your story? What is the message for employees? What are your beliefs, your values?

We help leaders, companies, brands and people to develop their disruptive Differentiation. This is created from outside in.
With a Disruptive Business Logic you can change the economic characteristics of a product, a market, or an entire industry. This creates Disruptive Differentiation.

You want us to look at your Differentiation potential.

We’re happy to propose how we can work together.

Case: Sonnentor

The SONNENTOR business idea is based on the concept of supporting small rural structures, which have a long-standing tradition in the Waldviertel district. To date, this business model has been the foundation of the ongoing success of the brand. For the continuous and consistent social and environmental commitment to regional suppliers Sonnentor was honored with numerous awards. Today contracts with more than 180 local and regional farmers are the foundation for constant quality.
With a 50 percent market share in the specialized organic trade (tea and spices, not including food trade), SONNENTOR is leading the market. In Germany, the company holds a 25 percent market share and ranks in the top 3.
Johnny Gutmann, the founder demonstrates that organic farming and a continuous strategic development can differentiate in a difficult industry.

Disruptive Differenzierung - Unternehmen Sonnentor

Disruptive Differentiation – Mag. Lorenz Wied-Baumgartner – Disruptive Differentiation