“Because the purpose of business is to create a customer, the business enterprise has two – and only these two – basic functions: Marketing & Innovation.“ Marketing and Innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.“ – Peter Drucker.
MARKET – ing the present participle in principle means permanent interaction with the market and it’s customers. Interesting enough, that only few companies are doing this, but the exact opposite. They don’t understand customers and are not even interested in what customers really want. They just don’t care about the customer. KPI’s – Key performance indicators are the tool used by management and the board to see how much Sales and Marketing is delivering to make a profit. Marketing in most companies is not what it was meant to be.