Google, Intel, Youtube are working with a methodology, developed at Google from Andy Grove. Andy is the father of OKRs. This is a critical thinking approach looking for two essential questions.
- Watt is it that we are doing here?
- How can we measure making progress?
Offering a purpose for each individual in a company why they should come to work every morning and making clear what their particular job is, makes more sense to people than a higher salary.