The most important question is how to create value for your customer and make money delivering that value. The answer today is: You need a strategic position as the focal point to generate your business logic in order to deliver what you promise.
An example: You sure bought from one of the discount stores as, Aldi, H&M, IKEA, El Corte Ingles, Hofer, Carrefour, Migros or Wal-Mart. As a customer you know that the prices at these stores are really low. And as a businessman you know that discount companies have a different business logic to make money at low prices. The same goes for Amazon, AirBNB and Uber, or low-cost airlines as Ryanair or Southwest. Even if the big advantage of these companies seems price: The main topic for a differentiating Position in a global competition is not the lowest price. The big issue is Business Logic.