<{span} class='main-title entry-title'>Think Different

Think Different

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. . . Because the people who are crazy enough to think they can change the world, are the ones who do.“

This is how the “Think Different” Campaign from Apple went, that brought Apple back and was the beginning of one of the greatest success stories in the business world.

The one, who thinks different, acts different. And the best Different Thinkers have a clear focus on their Vision. Where do they want to go? What is their Positioning? They change products, markets and industries, and our daily life. They can do it for the better.

Do you know Mohammad Yunus? His idea of micro finance brought the social aspect into the capitalistic financial system and changed the lives of thousands for the Better. 2006 he was awarded the Nobel Price.

Not all of us are Steve Jobs or Mohammad Yunus. But we have something in common. We want to be different. Different from others. We want to stand out from the crowd.

Think Different – Mag. Lorenz Wied-Baumgartner – Think Different

Think Different and become a different Person.

Successful companies think, act and communicate differently. They are well aware of how they do it and why they do what they do. And they know what makes them different from the customer’s point of view. Now it’s you: What is your “why” I should buy from you. What do you want to change? Differentiation starts with thinking different.

You want to discuss the Differentiation of your Company, Brand or yourself? We do research for the best Different Thinking strategy on all 5 continents since more than 20 years. That’s the experience we bring into a project with you. Over the years we’ve developed a simple 4-step process to develop, find, strategize and communicate your Differentiation. Telling the story is as important as doing the right things to make it tangible.

You want to Think Different with us on how to differentiate your company?

Contact us

Case: ATEC

ATEC started with two pieces of technology to optimize the pyro process in cement mills. More components and engineering know-how were added to the portfolio of the company. When they changed their thinking how to market this collection of technologies and processes not only to optimize, but the engineering of cement mills the company had a great success.

Today they are positioned as the World Leader in Cement Pyro process Technology. Engineering is needed to put sophisticated technology in the right place. Today each cement mill knows them. Orders are in house for more than three years in advance.

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. “

Albert Einstein

Think Different – Mag. Lorenz Wied-Baumgartner – Think Different