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	<title>Trout &#38; Partners CEE</title>
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	<link>http://www.positioning.at</link>
	<description>Global Leaders in Strategic Positioning</description>
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		<title>Jack Trout &#8211; chinesisch</title>
		<link>http://www.positioning.at/jack-trout-chinesisch/</link>
		<comments>http://www.positioning.at/jack-trout-chinesisch/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 08:36:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Chinesische Bücher]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=1074</guid>
		<description><![CDATA[In einigen Teilen der Welt hat Positioning eine andere Bedeutung. Das trifft im besonderen auf Europa zu, wo man mehr auf akademische Untermauerung zählt oder Positionierung eher als Ansatz in der Werbung sieht, als einen Ansatz in der Strategie. Und dann gibt es da China. Dieses Land hat Branding als gute Strategie erkannt um mehr [...]]]></description>
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		<item>
		<title>Positioning</title>
		<link>http://www.positioning.at/positioning-the-battle-for-your-mind/</link>
		<comments>http://www.positioning.at/positioning-the-battle-for-your-mind/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 10:10:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=223</guid>
		<description><![CDATA[The first book to deal with the problems of communicating to a skeptical, media-blitzed public, &#8220;Positioning&#8221; describes a revolutionary approach to creating a &#8220;position&#8221; in a prospective customer&#8217;s mind &#8211; one that reflects a company&#8217;s own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries [...]]]></description>
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		<title>Positioning / Deutsche Version</title>
		<link>http://www.positioning.at/positioning_de/</link>
		<comments>http://www.positioning.at/positioning_de/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 08:34:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publikationen]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=325</guid>
		<description><![CDATA[Dieses Buch war nicht nur das erste, welches sich dem Thema Positionierung widmete, es gehört noch heute zu den wichtigsten Titeln der gesamten Marketing-Literatur. Es führt ein in den Umgang mit Methoden, um hohe Marktanteile zu erreichen und zu halten, es verdeutlich, wie man die Schwächen der Wettbewerber für die eigene Marketing-Strategie nutzt, wie man [...]]]></description>
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		<title>Differentiate or Die</title>
		<link>http://www.positioning.at/differentiate-or-die/</link>
		<comments>http://www.positioning.at/differentiate-or-die/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 18:11:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=221</guid>
		<description><![CDATA[There are no two ways about it with Jack Trout. Either you&#8217;ve got a product or service that you can say is different, or you don&#8217;t have much at all. In today&#8217;s global marketplace and at its lightning-fast rate of change, there&#8217;s no point in inventing and presenting a product only to sit back and [...]]]></description>
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		<title>Differenzierung im Hyperwettbewerb</title>
		<link>http://www.positioning.at/differenzierung-im-hyperwettbewerb/</link>
		<comments>http://www.positioning.at/differenzierung-im-hyperwettbewerb/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 08:24:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publikationen]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=321</guid>
		<description><![CDATA[Der USP das Alleinstellungsmerkmal ist seit Jahren in aller Munde. Jedes Unternehmen will anders, will einzigartig sein, sich von der Konkurrenz abheben. Doch am Ende unterscheiden sie sich kaum vom Wettbewerb. Wieso es so schwer ist, sich wirklich abzugrenzen, und wie es dennoch gelingen kann, davon berichtet Marketingexperte Jack Trout in Differenzierung im Hyperwettbewerb. - Differenzierungspotenzial im Unternehmen [...]]]></description>
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		<item>
		<title>Marketing Warfare</title>
		<link>http://www.positioning.at/marketing-warfare/</link>
		<comments>http://www.positioning.at/marketing-warfare/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 18:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=290</guid>
		<description><![CDATA[It rocked the marketing world in 1986, and now, more than two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Die 22 Gebote im Marketing</title>
		<link>http://www.positioning.at/die-gebote-im-marketing/</link>
		<comments>http://www.positioning.at/die-gebote-im-marketing/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 09:02:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publikationen]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=338</guid>
		<description><![CDATA[Wie hieß der erste Mensch, der in einem Flugzeug den Atlantik überquerte? Ist doch klar: Charles Lindbergh! Wie hieß der zweite Mensch, der über den Ozean flog? Nicht ganz so einfach. Kaum jemand weiß die Antwort. Das erste Marketing-Gebot: &#8216;Seien Sie Erster! Versuchen Sie, ein Pionierprodukt zu entwickeln, und streben Sie die Marktführerschaft an.&#8217; Auf [...]]]></description>
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		<title>Mag. Lorenz Wied MBA / Austria</title>
		<link>http://www.positioning.at/mag-lorenz-wied-mba/</link>
		<comments>http://www.positioning.at/mag-lorenz-wied-mba/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 07:52:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Europa]]></category>
		<category><![CDATA[Team]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=998</guid>
		<description><![CDATA[Lorenz Wied ist Eigentümer von Trout &#38; Partners Middle Europe und Partner von Trout &#38; Partners dem weltweit führenden Berater für strategische Positionierung. Seine Beratungstätigkeit ist fokussiert auf die Entwicklung von Differenzierungsstrategien, die Positionierung von Marken und Unternehmen zukunftsweisenden Business Development Konzepten und Effektivitätsprogrammen zur Sicherung der Ertragskraft von Unternehmen. Er arbeitet mit führenden nationalen [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/mag-lorenz-wied-mba/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trout über Strategie</title>
		<link>http://www.positioning.at/trout-ueber-strategie/</link>
		<comments>http://www.positioning.at/trout-ueber-strategie/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 12:12:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publikationen]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=948</guid>
		<description><![CDATA[&#160; Angesichts des immer brutaler werdenden Wettbewerbs suchen Führungskräfte sämtlicher Branchen nach neuen und zugleich bewährten Strategien, wie sie die Köpfe der Verbraucher und damit die Märkte erobern können. Jack Trout hat als Erster erkannt, dass es heute nicht darauf ankommt, bessere Qualität zu bieten oder billiger zu sein. Sein Konzept der &#8220;Positionierung&#8221; ist längst [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/trout-ueber-strategie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Die Gründerfallen</title>
		<link>http://www.positioning.at/die-gruenderfallen/</link>
		<comments>http://www.positioning.at/die-gruenderfallen/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 12:08:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publikationen]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=944</guid>
		<description><![CDATA[Die häufigsten Fehler bei Strategie, Marketing und Management. Vorwort vom Marketing-Guru Jack Trout Differenzierung ist angesagt! – Mit einem Vorwort von Marketing-Guru Jack Trout Am wichtigsten für Unternehmer, nicht nur für Newcomer, sind Kunden, die bei ihnen kaufen und nicht bei der Konkurrenz. Das braucht Strategie. Ohne klare Strategie gibt es keine langfristigen Erfolge. Weder [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/die-gruenderfallen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Positioning</title>
		<link>http://www.positioning.at/new-positioning-deutsche-version/</link>
		<comments>http://www.positioning.at/new-positioning-deutsche-version/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 08:53:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publikationen]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=333</guid>
		<description><![CDATA[Wie gelang es der Firma Michelin, ein so schwierig zu vermarktendes Produkt wie Autoreifen so populär zu machen? Zu diesen und vielen anderen Fragen einer effizienten Produktpositionierung am Markt liefern Trout und Rivkin ausführliche und kompetente Erklärungen.Jack Trout, einer der bekanntesten Namen in der Welt der Marketingstrategie, ist Geschäftsführer von Trout &#38; Partners und Chef [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/new-positioning-deutsche-version/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search of the Obvious</title>
		<link>http://www.positioning.at/in-search-of-the-obvious/</link>
		<comments>http://www.positioning.at/in-search-of-the-obvious/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 08:51:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=830</guid>
		<description><![CDATA[This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Repositioning</title>
		<link>http://www.positioning.at/repositioning/</link>
		<comments>http://www.positioning.at/repositioning/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 08:46:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Publications]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=825</guid>
		<description><![CDATA[The book that completes Positioning &#8230;More than thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind&#8211;a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/repositioning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jack Trout &#8211; President, Trout &amp; Partners, Ltd. / US</title>
		<link>http://www.positioning.at/jack-trout/</link>
		<comments>http://www.positioning.at/jack-trout/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 07:43:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Americas]]></category>
		<category><![CDATA[Team]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=659</guid>
		<description><![CDATA[Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, (updated in the 20th Anniversary edition), The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie’s Wisdom, and Trout on Strategy. Following the Second Edition of Differentiate or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Rivkin / US</title>
		<link>http://www.positioning.at/steve-rivkin-us/</link>
		<comments>http://www.positioning.at/steve-rivkin-us/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 07:05:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Americas]]></category>
		<category><![CDATA[Team]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=721</guid>
		<description><![CDATA[A widely-recognized expert in naming, Mr. Rivkin regularly provides naming services for the partner firms of Trout &#38; Partners Ltd. He has also completed naming assignments for such clients as Alliant Energy, Aqua-Glass Corp., Biosense/J&#38;J, Clairol, Georgia-Pacific, Kraft Foods, Pfizer Howmedica, Premio Foods, 3M and Tiffany &#38; Co. In 2004 Steve Rivkin co-authored The Making [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/steve-rivkin-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sergio Tavazzani / Italy</title>
		<link>http://www.positioning.at/sergio-tavazzani-italy/</link>
		<comments>http://www.positioning.at/sergio-tavazzani-italy/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 09:08:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Europa]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=724</guid>
		<description><![CDATA[Sergio Tavazzani has worked on brand strategy in advertising agencies, media agencies and research institutes. He started in A.C: Nielsen and, as a Client Service Supervisor, he has worked for national and international accounts on models for marketing strategy and analysis. After that, he developed the strategic planning department for two advertising agencies, meeting there [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ron Lane / Australia</title>
		<link>http://www.positioning.at/ron-lane-australia/</link>
		<comments>http://www.positioning.at/ron-lane-australia/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:18:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Team]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=694</guid>
		<description><![CDATA[Ron Lane is Chairman of Trout &#38; Partners (Asia). Over the course of his thirty-two year career (twenty-five in line marketing and general management), Ron has repositioned such well-known Australian brands as Peter Jackson, Sorbent and Colonial/State Bank. In the mid-1980&#8242;s he repositioned the Peter Jackson brand from the lowest-priced cigarette which resulted in a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carlos F. Villa / Colombia</title>
		<link>http://www.positioning.at/carlos-f-villa-colombia/</link>
		<comments>http://www.positioning.at/carlos-f-villa-colombia/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:17:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Americas]]></category>
		<category><![CDATA[Team]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=743</guid>
		<description><![CDATA[Carlos F. Villa is President of The Trout &#38; Partners Company, Colombia. Mr. Villa is an accomplished international speaker and has done numerous positioning and marketing strategy assignments for major corporations in Colombia. He has had two years of chemical engineering study and graduated from Syracuse University School of Management. In addition to his many [...]]]></description>
		<wfw:commentRss>http://www.positioning.at/carlos-f-villa-colombia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marco De Veglia / Italy</title>
		<link>http://www.positioning.at/marco-de-veglia-italy/</link>
		<comments>http://www.positioning.at/marco-de-veglia-italy/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:16:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Europa]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=740</guid>
		<description><![CDATA[Marco De Veglia has been involved in brand strategy since 1990. He worked for international advertising agencies as a strategic planning director. In 1995 he started his consulting business, working with both companies and advertising agencies on brand and marcom strategies. In 1998 he joined the Trout &#38; Partners network as managing partner of the [...]]]></description>
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		<title>Sezin Ugurluoglu / Turkey</title>
		<link>http://www.positioning.at/sezin-ugurluoglu-turkey/</link>
		<comments>http://www.positioning.at/sezin-ugurluoglu-turkey/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:12:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Europa]]></category>

		<guid isPermaLink="false">http://www.positioning.at/?p=733</guid>
		<description><![CDATA[Sezin Ugurluoglu is a partner and a senior consultant of Trout and Partners İstanbul. She has a bachelor’s degree from Bogazici University on Sociology and received her MBA from Isik University with a full-scholarship. “Positioning As An Effective Tool For Success In Today’s Competitive Marketplaces” is the subject of her thesis that in addition includes [...]]]></description>
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