Englische Bücher
Positioning
The first book to deal with the problems of communicating to a skeptical, media-blitzed...
Differentiate or Die
There are no two ways about it with Jack Trout. Either you’ve got a product or...
Search of the Obvious
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack...
Repositioning
The book that completes Positioning …More than thirty years ago, Jack Trout and Al...
The New Positioning
With short, staccato bursts of information, each chapter no longer than 10 pages, Trout...
Bottom-up Marketing
Offers revised thinking on management practice, emphasizing tactics, rather than...
