Australien

Ron Lane / Australia

Ron Lane is Chairman of Trout & Partners (Asia). Over the course of his thirty-two year career (twenty-five in line marketing and general management), Ron has repositioned such well-known Australian brands as Peter Jackson, Sorbent and Colonial/State Bank. In the mid-1980′s he repositioned the Peter Jackson brand from the lowest-priced cigarette which resulted in a market share increase from 4% to 18% in twelve months. In the late 1980′s he repositioned the Sorbent brand in the toilet tissue category which saw the brand market...