Europa | Trout & Partners CEE

Mag. Lorenz Wied MBA / Austria

Lorenz Wied ist Eigentümer von Trout & Partners Middle Europe und Partner von Trout & Partners dem weltweit führenden Berater für strategische Positionierung. Seine Beratungstätigkeit ist fokussiert auf die Entwicklung von Differenzierungsstrategien, die Positionierung von Marken und Unternehmen zukunftsweisenden Business Development Konzepten und Effektivitätsprogrammen zur Sicherung der Ertragskraft von Unternehmen. Er arbeitet mit führenden nationalen und internationalen Unternehmen in Deutschland, Österreich, der Schweiz und...

Sergio Tavazzani / Italy

Sergio Tavazzani has worked on brand strategy in advertising agencies, media agencies and research institutes. He started in A.C: Nielsen and, as a Client Service Supervisor, he has worked for national and international accounts on models for marketing strategy and analysis. After that, he developed the strategic planning department for two advertising agencies, meeting there with Marco De Veglia. After this experience, he joined the Carat group as General Manager of a new media agency. In 1997 he started working for the management...

Marco De Veglia / Italy

Marco De Veglia has been involved in brand strategy since 1990. He worked for international advertising agencies as a strategic planning director. In 1995 he started his consulting business, working with both companies and advertising agencies on brand and marcom strategies. In 1998 he joined the Trout & Partners network as managing partner of the Italian office in Milan, Italy. He has designed positioning and marcom strategies for many different brands and markets, spanning from FMCG, to telcos, from automotive to services. In his...

Sezin Ugurluoglu / Turkey

Sezin Ugurluoglu is a partner and a senior consultant of Trout and Partners İstanbul. She has a bachelor’s degree from Bogazici University on Sociology and received her MBA from Isik University with a full-scholarship. “Positioning As An Effective Tool For Success In Today’s Competitive Marketplaces” is the subject of her thesis that in addition includes a local case study from banking industry. Sezin Ugurluoglu started her marketing career in Superonline (Turkey’s leading ISP) and after four years, in 2002, joined Trout and...

Baris Topkaya / Turkey

Barış Topkaya is the founder and President of Trout and Partners İstanbul. He has a 14 years of hands-on experience at top marketing positions in Turkey. He is specialized on strategy, basing his discipline on positioning and differentiation. He started his business career in Unilever Turkey and held the responsibility of several different product groups for more than 4 years. He was assigned as the head of Strategy Department in Vestel (the biggest TV producer of Europe). Other relevant experiences before joining Trout and Partners team...

Basil Tsaras / Greece

Basil Tsaras is the founder and managing director of Better Business Bureau SMLLC (Trout & Partners Greece), which is a newly formed consulting Practice established in the city of Athens and providing services across Greece, Cyprus and the Balkans region. Some of the services offered are: Strategy Development, Strategic Consulting (including business plan & sales strategy development), New Age & Integrated Marketing, Innovation and Creativity, Leadership Development, Change Management, Executive Coaching, Sales People Coaching and...

Raúl Peralba – Partner Director / Spain & Argentina

Mr. Peralba is an experienced executive with many years of line responsibility in large Spanish public and private corporations. His professional experience also includes membership in the Board of Directors of companies in different industries: assembling, engineering, energy, mining, food and food processing, electronics and railway materials. He is the Partner Director of Trout & Partners Group for Spain, Portugal and Mercosur Countries (Latin-America) and Chairman of Positioning Systems the Group’s affiliate firm in Spain. He has...

Iulian Padurariu / Romania

Iulian Padurariu is co-founder and managing director of Trout & Partners Romania. A country with one of the youngest market economy of Europe and one of the youngest partners for our office in Bucharest. Iulian Padurariu started his business career at McDonald’s as many other students, but soon he reached a business consultant position in that organization. After this multinational experience, he decided to shift to local companies, his favorite playground. Iulian Padurariu was member of the team that transformed Policolor, the biggest...

Gustav Hafrén / Scandinavia

Gustav Hafrén is a strategic advisor to top management, and an expert in positioning and competitive strategy. His more than 30 year long business background includes hands-on experience from senior marketing positions in Unilever, as well as consulting projects for several prominent international companies in European countries, Russia and the US. Mr. Hafrén joined the Trout & Partners network in 1996 as Senior Partner of the Scandinavian office. Today, he is President of Trout & Partners Northern Europe. Together with Jack Trout he...

Tatiana Dolgikh / Belarus

Tatiana Dolgikh is the partner and managing director of Trout&Partners/Belarus. Tatiana Dolgikh was born in Ukraine. She graduated Kharkov state university as a sociologist, and then studied in Vienna and Ireland. Tatiana started her marketing career in Kharkov State University as an interviewer in 1999. She came to Belarus in 2000 and continued to work in marketing and consulting. Several years she worked in big Belarusian consulting companies. In 2007 she became Marketing Director in a big restaurant chain. In 2008 Tatiana and her...